Need a Website? Let’s Think it Through!

Rethinking Web Development: The Pixel Mixel Way Discover a fresh perspective on web development with Pixel Mixel, an agency that goes beyond just building websites.

January 9, 2024
Tom Pischel
Community Manager
Need a Website? Let’s Think it Through!

Need a Website? Let’s Think it Through!

When I introduce myself at events, or when I receive an email, the conversation often starts with, "I need a website." If I were in the business of churning out websites without considering who's asking, I'd agree – everyone needs a website. But at Pixel Mixel, we do things differently.

My Journey to Pixel Mixel

Before founding Pixel Mixel, I created Dwellcome, a hyperlocal onboarding platform, which I bootstrapped and developed over six years. Prior to that, I was a freelance designer, outsourcing all my coding and working with a variety of developers. This experience of being a client myself sparked the idea for Pixel Mixel.

Beyond the Quick Buck

In the sea of development companies, many are quick to say, "Sure, we can build that," even before understanding your needs. They feed you the dream: you provide the idea, they build a revenue-generating website. Unfortunately, it's not that simple.

The Initial Consultation: Understanding Your Needs

At Pixel Mixel, we start with an initial consultation. We discuss your reasons for wanting a website, your industry, and your budget. This step helps us understand your vision and avoid the pitfalls of a mismatched approach.

The Reality of Development Choices

Many agencies might recommend an outdated platform like Joomla, not because it's the best fit for you, but because it's what they know best. We've seen clients left with incomplete, outdated, or difficult-to-maintain websites. That's not how we operate.

Our Philosophy at Pixel Mixel

We believe in assessing whether you truly need a website. For instance, a tow truck business might be better off with a robust Facebook profile instead of a full-fledged website. However, for e-commerce, we recommend platforms like Shopify, Wix, or Webflow, which offer flexibility and control.

Collaboration, Creativity, and Smart Work

At Pixel Mixel, we value collaboration, creativity, and smart work. We strive to create designs that not only resonate with your audience but also amplify your brand's message. We believe in empowering you with tools and platforms that are modern, editable, and cost-effective.